I'm an experienced product leader at home in ambiguity, creating new products - and new categories. I've been shaping AI products since 2018, from early conversational digital people to today's AI workforce platforms. Science-trained and fluent in both business and engineering, I learn new domains quickly, spot patterns others miss, and push teams to understand the why.
Leading product strategy to transform digital people from demo technology into enterprise-ready AI workforce solutions. Reframed our category positioning around the embodiment layer for agentic systems, giving sellers clear value propositions that resonated with enterprise buyers.
Co-founded The Bush Base to address a clear market gap in flexible childcare for homeschooling families. Taking a hands-on approach to business development, I led operations while my partner focused on daily program delivery, creating a sustainable model that serves an underserved community.
Drove significant improvements in PLG conversion and monetization across multiple product lines. Launched the Consumer AI Assistant Gallery as both a market validation experiment and PLG engine, while simultaneously transforming Creator Studio into a profitable growth platform.
Transformed Soul Machines from a services-heavy company into a scalable platform business. Built the foundational self-serve infrastructure and customer frameworks that enabled enterprise growth while dramatically reducing operational overhead.
Established foundational delivery processes and proved the commercial viability of digital people technology. Led the company's transition from experimental AI research to revenue-generating enterprise projects while building the operational discipline needed for scale.
Co-founded and led Scarlet City Studios to pioneer the use of immersive gaming for positive social impact. Transformed a vision into a thriving 35-person studio that created award-winning educational experiences, combining entertainment with meaningful learning outcomes.
Provided specialized project and change management services predominantly for non-profit organizations, helping them navigate organizational transformation and implement strategic initiatives effectively.
Conducted cutting-edge research into Hepatitis B virus evolution in Tongans while completing Master of Science degree with First Class Honours. Research focused on investigating mutation differences between patients who control the virus versus those with ongoing liver disease.
A selection of my recent product management work, showcasing different aspects of building and scaling AI products, from enterprise platforms to category creation.
Soul Machines
Enterprise-ready AI platform with ecosystem integrations for Salesforce, ServiceNow, and Zapier.
Soul Machines
PLG platform evolution from activation-focused to retention and enterprise readiness.
Soul Machines
Strategic framework to identify where digital people create repeatable business value for customers.
Soul Machines
Consumer product to prove real value for digital people; designed to help individuals pick an assistant and start useful dialog fast.
The Bush Base
0→1 business building with systematic market validation and operational excellence.
Scarlet City Studios
Research-backed game design methodology for educational content delivery and engagement.
When I'm not helping other teams build products, I'm building my own. From nature schools to AI tools, these are the businesses I've started that solve real problems I care about.
Where homeschool kids learn by getting muddy
1-day/week nature-based daycare for homeschoolers in Waiatarua
Supporting families with values-aligned childcare in the Waitākere Ranges
Kanban boards that speak fluent AI agent
Task management tool purpose-built for coordinating multiple AI agents via MCP
Helping teams orchestrate complex multi-agent workflows
Operations software for bush schools
Complete management platform for nature schools: enrolment, compliance, scheduling, and billing
Reducing admin burden so outdoor educators can spend more time outside
Handcrafted websites. Wild results.
Zero-maintenance websites with managed hosting: modern design that brings in customers and requires zero babysitting
Building beautiful websites that business owners never have to worry about
